Web updates contributor: Lorraine A. Dong

Appendix 1: Effective Graphics for Displays and Handouts Designing Graphics: An Updated Annotated Bibliography

• Agarwal, Anshu, et al. "Cornell University Library Signage." PowerPoint presentation for DEA 470: Applied Ergonomics. http://ergo.human.cornell.edu/AHProjects/Library/librarysigns.pdf.
  Students of Professor Alan Hedge class in the Design and Environmental Analysis department of Cornell University identified four types of signage within libraries. Preservation placards fall under the category of instructional signage which "describes behaviors, rules, or multistage tasks to the user". The presentation notes the key characteristics of such signage in terms of color, legibility, fonts, and pictograms. Further tips are given on how to avoid confusion and to be more concise in using text and graphics.
• Bosman, Ellen, and Carol Rusinek. "Creating the User-Friendly Library by Evaluating Patron Perceptions of Signage." Reference Services Review 25.1 (April 1997): 71-82.
  This study from Indiana University Northwest looked at the effectiveness of signage on academic library patrons in order to create a more user-friendly environment specifically in terms of wayfaring. The authors conducted a survey of the signs at their university's library and a user survey. The study suggests that professional-looking, printed signs in bold colors are the most visible to patrons. Bosman and Rusinek conclude that user input is highly beneficial to library signage projects.
• Cosgrove, John A. "Drop Them a Postcard: Another Way to Reach Your Patrons." College & Undergraduate Libraries 12, no. 1/2 (January 2006): 93-100.
  The Lucy Scribner Library at Skidmore College in upstate New York began a "marketing experiment" of providing custom postcards in lieu of handouts to promote library services and collections. Cosgrove notes the challenges of the designing effective postcards, especially balancing graphics with information. The author also discusses the editing process and working with both campus- and commercial-operated printers.
• Green, Chuck. "Smart marketing for small business." Ideabook.com. 2008. http://www.ideabook.com/tutorials/marketing_pr/
  smart_marketing_for_small_busi.html/.
  Green offers tips on how to create marketing materials. Under "Tutorials," the author presents several series of brief articles that explain the steps necessary to clearly and effectively convey your message through writing and design. One series, "Print Design," covers a variety of marketing ideas, while "Illustrations" and "Typography" present how-to suggestions.
• Junion-Metz, Gail. "Eye-Catching Library Graphics". School Library Journal 49, no.8 (August 2003): 32.
  This brief article lists several online resources that offer free downloads of library-related clipart and ready-made materials such as bookmarks and posters. Note that the ALA's "@ Your Library" public relations tools and resources can now be found at: http://www.ala.org/ala/aboutala/hqops/pio/campaign/prtools/prtoolsresources.cfm.
• Karp, Rashelle S. Powerful Public Relations: A How-to Guide for Libraries. Chicago: American Library Association, 2002.
  In Chapter 5 "Exhibits," Dorothy Christiansen and Chandler Jackson offer tips on how to develop a successful physical or virtual exhibit in the library environment. They emphasize the importance of having an exhibit coordinator, whose primary focus is on properly handling and displaying the materials, security, publicity, and the exhibition budget. Material and size specifications for appropriate labels and typefaces are provided.
• Kenly, Eric, and Mark Beach. Getting It Printed: How to Work with Printers and Graphic Arts Services to Assure Quality, Stay on Schedule, and Control Costs. 4th ed. Cincinnati, OH: How Design Books, 2004.
  This is a new edition of the popular textbook for beginner graphic design classes that describes the process from design to finished product. The guide includes terminology and steps on how to work with a design firm.
• Lancaster, Sally. "Preservation Education Awareness for Library Users." 2002. University of California, San Diego. http://gort.ucsd.edu/preseduc/.
  Lancaster says, "An effective preservation program will teach values, not rules." Such values can be imparted through a well-planned user education program that includes exhibitions, websites, and other graphic-based materials such as posters and bookmarks. This website provides tips on how to create eye-catching designs for such preservation assets. In order to convey a strong message to patrons, Lancaster recommends clean lines and to avoid clutter caused by too many colors and graphics. Exhibits should adhere to a single theme and design element. Interest can be created with a minimum number of shapes and imaginative use of space and texture. Similarly, websites should be easy to navigate.
• Lauer, David A., and Stephen Pentak. Design Basics. 5th ed. Harcourt Brace & Co., 2000.
  Design Basics is a textbook geared towards those interested in better understanding the design principles that are at work across a broad spectrum of media. Lauer and Pentak show through a series of thoughtfully divided chapters and numerous visual examples how various design elements and values have been applied to and connect art from disparate eras and locations. The book ends with a brief glossary and a bibliography.
• "Library Signage." Flickr. 2008.
  http://www.flickr.com/groups/librarysignage/. This site offers more than 1,000 images contributed by Flickr users of "the good, the bad, and the ugly" of library signage. This group pool was created by the librarian Michael Sauers. Some preservation-related signs include the following: http://www.flickr.com/photos/carlsonlibrary/2345897484/in/pool-librarysignage http://www.flickr.com/photos/strongstuff/371079356/, and http://www.flickr.com/photos/pegasuslibrarian/1208900218/.
• Lord, Barry, and Gail Dexter Lord. The Manual of Museum Exhibitions. Walnut Creek, CA: AltaMira Press, 2002.
  This exhaustive book on museum exhibitions goes through the steps necessary to plan and execute an exhibition. Various writers detail audience needs, space requirements, lighting, and financial planning. Chapter 12 deals specifically with exhibition text. The book ends with several case studies from museums around the world.
• Moreno, Shonquis, et al. Forefront: The Culture of Shop Window Design. Boston: Birkhäuser, 2005.
  Moreno and photographer David Hlynsky present an eye-catching guide to unusual and often striking window displays that challenge our visual perceptions. Although its focus is on designs for retail purposes, the book does illustrate how displays in general can be both visually stunning and can effectively highlight the product. Many of the examples show a diverse array of materials, and a playful use of patterns, colors, and space.
• Parker, Roger C. Roger C. Parker's One Minute Designer. New York: MIS: Press, 1997.
  This is a basic design book that focuses on quick tips and strategies to create dynamic desktop-published documents. Parker presents common mistakes in graphic design, and then shows how they can be easily resolved.
• "Preservation & Conservation: Projects." The University of Illinois at Urbana-Champaign. 2007. http://www.library.uiuc.edu/prescons/services/education_and_training.html .
  This webpage shows the logo created for the library preservation program at the University of Illinois. An example of the school's plastic rain bag is also provided.
• "Preservation Bookmarks." University of Notre Dame. 2007. http://www.library.nd.edu/preservation/services/special/Bookmarks.shtml.
  Examples of preservation-related bookmarks created at the University of Notre Dame in 2001. These highly visual but text-heavy designs draw attention to the effects of poor book care, such as dog-earing, highlighting, tearing, and using books as coasters.
• "Preservation Products." Library Preservation at Harvard. 2007. http://preserve.harvard.edu/education/products.html.
  Examples of table tents, bookmarks, poster, magnets, and book bags designed "to promote safe care and handling" at Harvard libraries and archives
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• Schmetzke, Axel. "Accessible Webpage Design: Resources." 2008. University of Wisconsin - Stevens Point. http://library.uwsp.edu/aschmetz/accessible/pub_resources.htm.
  Schmetzke offers an extensive resource page to assist librarians, education professionals, and policy makers in designing accessible websites. He highlights the need for web designs that are accessible to all people, including those with disabilities. Design standards and tips, accessibility validation tools, and numerous site examples are provided.
• Tucker, Johnny. Retail Desire: Design, Display and Visual Merchandising. Mies, Switzerland: RotoVision, 2003.
  Tucker looks at how retailers sell their brand through a careful melding of graphic design, store appearance, and window displays. Through several case studies of big-name retailers such as Hugo Boss and adidas, the book presents in-depth the reasoning behind store displays. Among other graphic design concerns, Tucker discusses the importance of material selection, contrast, and lighting
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• Williams, Robin. The Non-Designers Design Book: Design and Typographic Principles for the Visual Novice. 3rd ed. Berkeley, CA: Peachpit Press, 2008.
  Williams offers an easy-to-use guide on how to produce a well-designed product, whether it is a postcard, brochure, or website. The author presents the four basic design principles of proximity, alignment, repetition, and contrast to show how best to create unity, organization, and visual interest on a page. The latter half of the book is devoted to the effective use of type
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